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Brightening and Even Tone Serum

On The Bright Side

On The Bright Side

Rs. 799.00
Rs. 1,499.00 Rs. 799.00
46% OFF Sold out
MRP (Incl. of all taxes.)

Net Quantity: 30 ml

Brighten Up—Safely, Gently, Powerfully.

On the Bright Side is our clinically backed, dermatologist tested peptide skin brightening serum for dullness, hyperpigmentation, dark spots, melasma, uneven skin tone and post acne marks (PIH). Powered by Alpha Arbutin, Tranexamic Acid, Niacinamide, Glutathione, Tyrostat 9, Nonapeptide 1 and Oligopeptide 68 (β White), it targets multiple steps of melanogenesis to even skin tone and restore glow—without harsh exfoliating acids.

Why Customers Love It

✅ Fades pigmentation, melasma, sun spots & acne marks (PIH)
✅ Evens skin tone & restores clarity without harmful chemicals
✅ Brightens dull skin for a healthy, radiant glow
✅ Protects against pollution, oxidative stress & UV damage
✅ Strengthens skin barrier & reduces redness + inflammation

✨ Dermatologist-tested, non-comedogenic & safe for all skin types—even sensitive. Fragrance-free, paraben-free, cruelty-free. Hydroquinone-free & kojic acid-free.

 

Our Ingredient Story

ALPHA ARBUTIN
• Helps inhibit tyrosinase activity to slow excess melanin. • Visibly fades dark spots/PIH for a more even tone.

BETAWHITE
• Peptide that helps down regulate MITF/tyrosinase. • Brightens and evens tone, reducing hyperpigmentation.

NONAPEPTIDE-1
• α MSH pathway modulator that helps limit melanogenesis. • Helps lighten spots and improve overall brightness.

CARNOSINE
• Anti glycation antioxidant that helps protect collagen/elastin. • Supports firmness & elasticity while reducing oxidative stress.

GLUTATHIONE
• Master antioxidant; helps shift melanin toward lighter pheomelanin. • Aids brightness and supports a more even complexion.

NIACINAMIDE
• Strengthens the skin barrier and helps reduce melanosome transfer. • Minimises the look of pores, calms redness, and brightens.

TYROSTAT-9
• Botanical tyrosinase inhibitor that helps reduce melanin formation. • Visibly diminishes dark spots and restores radiance.

TRANEXAMIC ACID
• Helps modulate the plasmin/inflammation pathway linked to pigmentation. • Fades discoloration, melasma & PIH with daily use.

Your Ritual

The TABEÎNAI Step:
Take a deep, calming breath. Gently step back from the world around you, embracing this moment of care for your skin and soul.

As you begin, tune into the textures, scents, temperatures, colours, and sensations of your products. Allow yourself to be fully present, immersed in this experience.

Cleanse:
Mindfully cleanse your face, washing away the day’s impurities, and preparing your skin for the ritual ahead.

Warm:
Place 2-3 drops of serum into your fingertips, warming it gently between your hands, inviting a moment of stillness.

Connect:
Softly pat the serum onto your cheeks, forehead, and neck, feeling its smooth texture as it nourishes your skin.

Nurture:
With gentle, upward strokes, massage the serum into your skin. Move slowly, letting the motion enhance absorption and stimulate circulation.

Reflect:
Close your eyes and take a final, calming breath. Acknowledge this ritual as a gift of gratitude and self-love, bringing balance and harmony to your skin and spirit.

Complete:
Finish by applying your favorite moisturiser and an SPF 30+ sunscreen in the morning, sealing in the care and protection your skin deserves.

Mindful Challenge

When the Parsi king sought refuge in India, the Indian king presented him with a bowl brimful of milk, signaling no room for more.

How did the Parsi King reply?
Find the answer at the bottom of your box!

Ingredient List

Purified water, Propylene glycol, Propanediol, Glycerine, Niacinamide, Oligopeptide-68, Rumex Occidentalis extract, Alpha arbutin, Tranexamic acid, Betain, Hydroxyethyl Urea, Nona peptide -1, Phenoxyethanol & Ethylhexyl glycerin, Sodium lactate, Sodium Gluconate, Sodium Hydroxide, Carnosine, Ethoxydiglycol Cyclohexane 1,4-Dicarboxylate, Allantoin, Glutathione, Disodium EDTA, Hydroxyethyl Cellulose, Polyacrylate crosspolymer-6, Xanthan gum

Other Information

Innovated By: Tabeinai Lifestyle Pvt Ltd
5-9-273-291/B/10, Mayur Kushal Shopping Complex, Abids, Hyderabad, Telangana, India

Manufactured By: Maxnova Healthcare
D-133, D. Ind. Area, Phase 7, Sector 73, S.A.S. Nagar, Mohali – 160055 (PB)
Mfg. Lic. No.: 179-Cos-PB

Country of Origin: India

Exp. Date: 07/2026

Net Quantity: 30 ml

View full details

Customer Reviews

Based on 23 reviews
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R
Rohit Dubey
Perfect for Indian skin

This serum blends well, suits my skin tone and leaves a visible brightness.

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S
Shaan Maheshwari
Impressive Glow

My pigmentation has visibly reduced in just 3 weeks. Great results!

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S
Shalini Rajput
Glow is real!

It gives an actual glow and smoothness. Great for everyday use.

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M
Mehul Trivedi
Refreshing Feel

After using this, I feel like my skin is refreshed and detoxed. The dullness is gone.

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K
Kalyani Rathod
Loved the texture

The non-sticky formula and natural ingredients make this my favorite serum now. Skin feels soft and fresh.

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FAQs

How does On the Bright Side minimise the risk of skin irritation compared to traditional brighteners?

The formulation includes gentle yet potent ingredients like Nonapeptide-1, Alpha Arbutin, and Tranexamic Acid, which are effective at reducing pigmentation without causing irritation or damage to the skin barrier, unlike traditional agents like hydroquinone or kojic acid. This makes it a better option for sensitive skin types or those with chronic pigmentation concerns.

How does Tyrostat-9 provide a more eco-friendly and safe skin lightening option?

Tyrostat-9 is a plant-based extract that offers potent tyrosinase inhibition with higher activity than common skin lighteners like turmeric or arbutin. It is both eco friendly and gentle, providing effective brightening without the potential side effects of synthetic or harsher ingredients.

How does On the Bright Side provide both short-term and long-term brightening results?

The serum's ingredients, such as Alpha Arbutin and Betawhite, offer both immediate brightening effects by reducing visible pigmentation and long-term benefits by preventing the overproduction of melanin. This dual action ensures the skin not only looks brighter but also stays even-toned over time with consistent use.

What makes Nonapeptide-1 a safer alternative to traditional brightening agents like hydroquinone?

Unlike hydroquinone, which can cause irritation and cytotoxicity, Nonapeptide-1 brightens the skin by inhibiting melanin production without interfering with melanocyte function or damaging the skin. This makes it a safer, non-irritating option for all skin types, especially for long-term use.

How does the inclusion of Niacinamide make it superior to other brightening serums?

Niacinamide not only brightens the skin by inhibiting the transfer of melanin to the skin’s surface but also offers additional benefits such as improving skin elasticity, reducing redness, and strengthening the skin barrier. Its multifunctional properties make this serum more holistic in addressing multiple skin concerns, unlike other serums that focus solely on pigmentation.